Tuesday, February 9, 2010

Joe Grimaldi & Gene Lindsey join 'This Week in Business'

Sunday on 'This Week in Business,' Joe Grimaldi, president & CEO of Mullen Advertising, joined hosts Paul Guzzi and Mike Nikitas to discuss the importance of Super Bowl advertising. He talked about the changes in the costs of advertising during the big game, a new outlet that some traditional Super Bowl advertisers have turned to, and what the Toyota crisis really means from a marketing perspective. Click here to view this segment.

In the Briefing Room, Gene Lindsey, president & CEO of Atrius Health, joins to talk about the national health care debate and what needs to be done to achieve meaningful reform. He discusses the importance of payment reform, and a new partnership with Beth Israel. Click here to view this segment.

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