Wednesday, September 16, 2009

Women's Network Breakfast with Cynthia Ashworth Attracts More Than 200 Attendees

The Greater Boston Chamber officially kicked off the fall program season this morning! More than 200 attendees turned out for the Women's Network Breakfast with Cynthia Ashworth, vice president of consumer engagement with Dunkin Brands, Inc.

Ms. Ashworth's presentation focused on the notable "America Runs on Dunkin" campaign, and the importance of knowing your brand and knowing your audience. As part of the program, she showcased the wide array of media vehicles that were utilized in the campaign, including television ads, radio spots, and social networking vehicles such as Facebook and Twitter.

Click here to access pictures from the program. Thank you to MS&L Worldwide for sponsoring this morning's breakfast.

We hope you can join us for the next Women's Network Breakfast on October 14 at the Four Seasons Hotel with Vicary Graham, Regional President, BNY Mellon. Click here to register.

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