Wednesday, August 12, 2009

Dunkin' Donuts VP of consumer engagement to address Women's Network

Cynthia Ashworth, vice president of consumer engagement for Dunkin’ Donuts, the largest coffee and baked goods chain in the world, will address the Chamber's Women's Network on September 16.

Ashworth leads the development and execution of all consumer integrated marketing communications, including advertising, online media, customer relationship management, and in-store marketing. With an impressive track record for driving business results, Ashworth has helped expand the Dunkin’ Donuts brand and launch the successful ‘You Kin’ Do It’ campaign.

Prior to joining the Dunkin’ team, Ashworth served as senior vice president of marketing at Oxygen Media, where she oversaw consumer and business-to-business marketing for the cable television network. During her tenure at Oxygen, the station significantly grew its ratings, lowered the average age of its viewers, and won numerous marketing creative awards. Ashworth also spent nearly fifteen years in leading New York advertising agencies, including Ogilvy, JWT, and kirshenbaum bond + partners. She is a graduate of the University of Toronto and earned her MBA from the University of Virginia’s Darden School.

Click here to register for this event.

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